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9 Proven Checklist To Take Care Of Before Pitching Your Startup To An Investor





Starting a startup seems like a walk in the park, but it’s really tough when it comes to executing it. Your business won’t offer if your thought and brand picture are dinky. Distinguish your startup’s objectives and qualities, then convey them to light through a strong online networking nearness, devotion to catching media consideration, an all around looked after blog, and dependable client administration and engagement. The founder(s) likewise need to typify the brand, so don’t toss individual marking out the window, either.

Pitching to investors is a crucial step in securing funding for your startup. However, before you step into the investor arena, it’s essential to ensure you have a solid foundation and a compelling pitch. In this article, we’ll explore key things to take care of before pitching to investors, helping you increase your chances of success and secure the funding you need.

Thoroughly Understand Your Business & Market

Have a clear and concise understanding of your startup’s products/services, target market, and competitive advantage.
Be able to explain your unique value proposition and how it solves a real problem for your customers.

Refine Your Business Plan

A well-crafted business plan is vital for investor presentations. Ensure your business plan clearly outlines your value proposition, target market, competitive landscape, revenue model, and growth strategy. Review and refine your plan to address potential investor questions and demonstrate your market potential.

Market Research

Conduct comprehensive market research to know your target audience, market size, trends, and potential competitors.
Be prepared to demonstrate a deep understanding of the industry landscape.

Competitive Analysis

Identify and analyze your competitors, showcasing how your startup differentiates itself from others in the market.

Financial Projections

Develop realistic financial projections for at least the next three to five years.
Include revenue forecasts, expense breakdown, and expected profitability timelines.

Have a Proven Business Model

Validate Your Market

Investors want to see evidence of a viable market opportunity. Conduct thorough market research to validate your target market’s size, growth potential, and customer demand. Showcase your understanding of the market landscape, customer pain points, and your unique value proposition.

Traction and Milestones

Highlight any significant achievements, milestones, or customer validation you have achieved so far.
Provide evidence of user acquisition, customer feedback, and sales figures.

Team Presentation

Investors invest in people as much as they invest in ideas. Assemble a talented and experienced team that complements your skills and fills key roles. Highlight the strengths and track records of your team members, showcasing their expertise and dedication to the startup’s success.

And by team, we don’t mean to say you need to start hiring employees or have co-founders, both of which are expensive measures. Start with strategic partners who bring in value for equity in your startup.

Introduce your founding team, emphasizing their relevant expertise and track record.
Showcase how the team is capable of executing the startup’s vision successfully.

Develop a Compelling Pitch Deck

Craft a visually appealing and concise pitch deck that highlights key aspects of your business, including problem statement, solution, market opportunity, competitive advantage, financial projections, and funding requirements. Tailor the deck to cater to investor interests and ensure it tells a compelling story.

Create a compelling and visually engaging pitch deck that outlines the key points concisely.
Practice your pitch multiple times to ensure you can deliver it confidently and within the allocated time.

Practice Your Pitch

Rehearse your pitch multiple times to gain confidence and refine your delivery. Focus on conveying your message clearly and compellingly, highlighting the unique aspects of your startup, and addressing potential investor concerns. Seek feedback from mentors or advisors to fine-tune your pitch.

Investment Ask

Clearly state the amount of funding you are seeking and how you plan to utilize the investment.
Be prepared to discuss the equity or ownership offered in exchange for the investment.

Addressing Risks

Identify potential risks and challenges your startup may face and have a plan to mitigate them.
Show investors that you are aware of potential obstacles and have strategies to overcome them.

Identify the Right Investors

Research and identify investors who align with your industry, startup stage, and investment criteria. Tailor your pitch and approach to match their interests. Building relationships with investors who have a genuine interest in your sector improves your chances of finding the right funding partner.

Know Your Investor

Research the investor or investment firm you are pitching to, understand their investment focus, portfolio, and past investments. For example, angel investors and angel groups normally invest during the early startup stages such as pre-seed or seed (pre-revenue), whereas Venture Capital firms and VC funds invest during growth stages where the business model is proven, validated and is generating revenues.
Tailor your pitch to align with their specific interests and criteria.

Prepare for Due Diligence

Investors will conduct due diligence to assess the viability and potential risks of your startup. Be prepared to provide financial statements, legal documentation, intellectual property information, and other relevant data. Thoroughly review and organize your documentation to facilitate a smooth due diligence process.

Be Ready for Questions

Anticipate questions that investors might ask and prepare thoughtful and well-researched answers.
Be open to feedback and demonstrate a willingness to learn and adapt.

Legal and Intellectual Property (IP) Protection

Ensure you have proper legal documentation, including incorporation and any relevant IP protection (patents, trademarks, copyrights).

Know Your Startup Stage

Knowing which startup funding stage you are in is immensely useful when pitching to an investor because it helps tailor your pitch to align with their expectations and risk appetite. Here’s how it can benefit your pitch:

Relevance and Expectations: Investors have different preferences for investing in startups at various stages. Knowing your startup stage allows you to target investors who are more likely to be interested in funding companies at your specific phase. For example, seed-stage investors may be more interested in taking higher risks, while later-stage investors may seek more established startups with proven traction.

Tailored Pitch: Understanding your startup stage enables you to craft a pitch that highlights the key aspects most relevant to your current position. Early-stage startups may focus on their innovative ideas and market potential, while more mature startups emphasize revenue growth and market penetration.

Addressing Investor Concerns: Investors may have specific concerns depending on your startup stage. Early-stage investors might be more concerned about your ability to execute the idea, while later-stage investors may focus on scalability and profitability. Being aware of these concerns helps you address them proactively in your pitch.

Funding Requirements: Different startup stages require varying levels of funding. Knowing your stage allows you to request an appropriate amount of funding aligned with your current needs and growth plans, which can make your pitch more appealing to investors.

Setting Realistic Goals: Recognizing your startup stage helps you set realistic and achievable goals for the investment. It shows investors that you have a clear understanding of your startup’s current status and how the funding will be utilized to achieve specific milestones.

Overall, being aware of your startup stage enables you to present a pitch that resonates with potential investors, showcases your startup’s unique strengths, and demonstrates a clear vision for the future. This alignment increases the likelihood of attracting the right investors who share your vision and are more likely to support your startup’s growth journey.

Professionalism and Etiquette

Dress professionally and conduct yourself with confidence and enthusiasm during the presentation.
Respect the investor’s time and adhere to the scheduled time for the pitch.

Follow-Up Plan

Have a plan for following up with investors after the pitch, regardless of the outcome.
Send a thank-you email or message expressing gratitude for their time and consideration.
By following this checklist, you will increase your chances of delivering a compelling pitch that effectively communicates the value of your startup and leaves a positive impression on potential investors.


Preparing for investor pitches is a critical step in securing startup funding. By refining your business plan, validating your market, building a strong team, developing a compelling pitch deck, preparing for due diligence, practicing your pitch, and targeting the right investors, you can position yourself for success. Remember, thorough preparation and a compelling presentation increase your chances of capturing investor attention and securing the funding needed to fuel your startup‘s growth.

author avatar
Jenny Corteza
Jenny Enjoys Exploring The Web To Find New Things. She Loves Digital Commerce And The Emerging New Markets.


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