{"id":236,"date":"2015-10-31T21:27:19","date_gmt":"2015-10-31T21:27:19","guid":{"rendered":"https:\/\/www.startupguru.co\/blog?p=236"},"modified":"2024-04-02T12:41:32","modified_gmt":"2024-04-02T12:41:32","slug":"should-you-build-a-mobile-app-first-or-a-mobile-friendly-website","status":"publish","type":"post","link":"https:\/\/www.startupguru.co\/blog\/should-you-build-a-mobile-app-first-or-a-mobile-friendly-website\/","title":{"rendered":"Mobile App or Website? Proven Hack You Need to Know in 2024"},"content":{"rendered":"\n<p><a href=\"https:\/\/startupguru.co\/blog\/wp-content\/uploads\/2015\/10\/responsive_web_vs_mobile_app.png\" target=\"_blank\" rel=\"noopener\"><\/a>Internet entrepreneurs know by now that the future of the web is mobile. But, that does not mean web is dead, and mobile simply does not mean only mobile applications as well. Is it better to get started first with a mobile optimized website or a mobile app rather? The debate, in most cases, is rhetorical.<\/p>\n\n\n\n<p><strong>But, what is right?<\/strong><\/p>\n\n\n\n<p><strong>What comes first, especially now in 2024?<\/strong><\/p>\n\n\n\n<p><strong>A mobile app or a mobile website?<\/strong><\/p>\n\n\n\n<p>The answer lies in your requirement and the type of audience and market you want to target your business to rather than going with <em>vox populi<\/em>.<\/p>\n\n\n\n<p>Before we dig further into this, you may first want to check out this blog post on <a href=\"https:\/\/www.ncrypted.net\/blog\/what-is-a-mobile-\" target=\"_blank\" rel=\"noopener\" title=\"\">what is a mobile friendly website<\/a> to understand what we mean when we say a mobile site and a mobile app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Speed and Accessibility<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"333\" src=\"https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/Mobile-App-vs-Mobile-Website-speed.jpg\" alt=\"Mobile app or website\" class=\"wp-image-333\" style=\"width:600px;height:333px\" title=\"\" srcset=\"https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/Mobile-App-vs-Mobile-Website-speed.jpg 600w, https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/Mobile-App-vs-Mobile-Website-speed-300x167.jpg 300w, https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/Mobile-App-vs-Mobile-Website-speed-150x83.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Mobile App or website<\/figcaption><\/figure>\n\n\n\n<p>While the mobile app is comparatively faster, it has accessibility issues as it has to be installed first. Not only that, you will have to develop <a href=\"https:\/\/www.startupguru.co\/blog\/is-it-a-good-idea-to-start-my-internet-business-with-a-ready-made-mobile-application\/\">mobile applications<\/a> for all popular mobile operating platforms such as iOS, Android, Windows, Blackberry and Symbian as just one app will get you limited accessibility.<\/p>\n\n\n\n<p>On the other hand, a native mobile app can be accessed offline (without internet) while a mobile site always requires internet access.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is more cost effective \u2013 mobile app or mobile site?<\/h2>\n\n\n\n<p>It\u2019s typically cheaper to build or upgrade to a mobile site or a responsive website compared to building a mobile application. Not just that, mobile apps have platform dependency, so if you are talking about a mobile app, you will first need to decide whether you want an iOS app (for iPhone and iPad), an Android app, a Windows Mobile app, a Blackberry app or a Symbian app? If your budget is right, you will want to go with all of them just to make sure you don\u2019t leave out users on other platforms.<\/p>\n\n\n\n<p>But, in case you are having a budget constraint, launch your mobile site first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which one is more user friendly?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/user-friendly-mobileapp-website.jpg\" alt=\"\" class=\"wp-image-335\" title=\"\" srcset=\"https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/user-friendly-mobileapp-website.jpg 600w, https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/user-friendly-mobileapp-website-300x200.jpg 300w, https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/user-friendly-mobileapp-website-150x100.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">User friendly app<\/figcaption><\/figure>\n\n\n\n<p>This is the reason why there are better interactive games being developed as mobile apps rather than a web app. So if your startup is an interactive game, you would definitely want to launch it as a mobile app first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing point of view<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/marketing-for-mobile-apps-2.jpg\" alt=\"\" class=\"wp-image-336\" style=\"width:600px;height:400px\" title=\"\" srcset=\"https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/marketing-for-mobile-apps-2.jpg 600w, https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/marketing-for-mobile-apps-2-300x200.jpg 300w, https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/marketing-for-mobile-apps-2-150x100.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Marketing point of view<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Engine Optimization<\/strong> (A \u2018go\u2019 for a mobile site but not possible or doesn\u2019t make sense for a mobile app, so the biggest \u2018free\u2019 platform of search engine traffic is available to you if you have a mobile website)<\/li>\n\n\n\n<li><strong>Search Engine Marketing<\/strong> \u2013 Paid (Again, doesn\u2019t make sense to start marketing on Google Adwords about your mobile app, does it?)<\/li>\n\n\n\n<li><strong>Affiliate &amp; Referral Marketing<\/strong> (Websites can leverage this channel better than mobile apps)<\/li>\n\n\n\n<li><strong>App Store<\/strong> (Consumers search on app stores on mobile devices so having a mobile app can be an advantage for this purpose, but again the odds are there in getting your app ranked for the \u2018desired\u2019 keywords)<\/li>\n\n\n\n<li><strong>Traditional Mass Media<\/strong> such as television, radio, newspaper etc. (Works for both the website and mobile app only if you have big pockets!)<\/li>\n<\/ul>\n\n\n\n<p>So it turns out that a mobile-friendly website is a clear winner from marketing point of view as well unless you have sound marketing and advertising budget.<\/p>\n\n\n\n<p>You get the ball rolling first with launching your website and then you can rely upon viral marketing once you&#8217;ve got word of mouth to launch your mobile app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding your project, your audience and target market segment first!<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"590\" height=\"330\" src=\"https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/Know_your_customers.jpg\" alt=\"\" class=\"wp-image-337\" style=\"width:590px;height:330px\" title=\"\" srcset=\"https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/Know_your_customers.jpg 590w, https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/Know_your_customers-300x168.jpg 300w, https:\/\/www.startupguru.co\/blog\/wp-content\/uploads\/2023\/07\/Know_your_customers-150x84.jpg 150w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><figcaption class=\"wp-element-caption\">Understanding your target market and audience<\/figcaption><\/figure>\n\n\n\n<p>On the other hand, for a corporate website of a company such as of IBM\u2019s or Intel\u2019s, it makes more sense to come up with a mobile-friendly website only and not a mobile app. Why would someone download your company\u2019s app if they don\u2019t have anything to do with it on a daily basis? A mobile app\u2019s basic purpose is user interaction while leveraging phone features.<\/p>\n\n\n\n<p>So, a good idea would be to stay away from developing your mobile app if you don\u2019t need to leverage any of the phone features with your mobile app in plan. Now, I mean to say, you don\u2019t \u2018need\u2019 to and not \u2018want\u2019 to because you will, in most case, \u2018want\u2019 to do it anyway even if that doesn\u2019t make sense! But then it would be a waste of your time and money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Conclusion &#8211; Website first or mobile app?<\/h2>\n\n\n\n<p>Well, unless you are a mobile-only startup, website first is the way to go! There are successful <a href=\"https:\/\/www.startupguru.co\/blog\/top-7-revenue-and-business-models-for-internet-startups\/\">startups and businesses<\/a> that have done this \u2013 they first launched their website (mobile-friendly, of course) and then came up with mobile apps on different platforms. There are many examples such as Google, Amazon, Flipkart, Alibaba, Airbnb etc. E-commerce websites and startups want to follow this strategy. Online marketplaces want to adapt this strategy as well. And if you are one of them, so do you.<\/p>\n\n\n\n<p><strong>Fun fact<\/strong>: As per the <a href=\"http:\/\/timesofindia.indiatimes.com\/tech\/tech-news\/Myntra-drops-app-only-plan-pilots-mobile-site\/articleshow\/49989448.cms\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">news<\/a>, Myntra, the first e-commerce site in India to go app-only, pilots to a mobile site now as their strategy to go app-only backfired!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile app or website? The answer is different for different business models and startups. Find out the strategies in choosing the right one.<\/p>\n","protected":false},"author":1,"featured_media":237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-236","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"_links":{"self":[{"href":"https:\/\/www.startupguru.co\/blog\/wp-json\/wp\/v2\/posts\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupguru.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupguru.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupguru.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupguru.co\/blog\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":0,"href":"https:\/\/www.startupguru.co\/blog\/wp-json\/wp\/v2\/posts\/236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupguru.co\/blog\/wp-json\/wp\/v2\/media\/237"}],"wp:attachment":[{"href":"https:\/\/www.startupguru.co\/blog\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupguru.co\/blog\/wp-json\/wp\/v2\/categories?post=236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupguru.co\/blog\/wp-json\/wp\/v2\/tags?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}